Adjective Phrases in Initial Burst of Small Talk Influence Purchasing Decisions?

How Technology-Purchasing Decisions Are Really Made Understanding How Influence Networks Affect the Success of Major Technology-Purchasing Decisions

Relative Influence of Children and Adolescents on Family Purchasing Decisions: A Matched-Pair Analysis

In general, few studies have examined the influence of children and adolescents on family decision-making. This study evaluates the relative influence of children and adolescents on the purchasing decisions of families planning to buy both major/durable and minor/nondurable products. These family products are classified by product type, and the results from a sample of 2,402 children and adoles...

The Research of Online Reviews' Influence towards management response on Consumer Purchasing Decisions

With the growing population of online shopping, people pay more attention to online consumer reviews which influence consumer purchasing decisions. Consumer reviews are increasingly available online for a wide rage of products and services. This paper studies the impact of online reviews on the consumer purchasing decisions towards management response from four dimensions of online reviews numb...

Supply chain optimization tool for purchasing decisions

Current initiatives for e-commerce deployment in the construction industry are related to the establishment of business-to-business (B2B) marketplaces, which allow large communities of buyers and suppliers to meet and trade with each other. Even though these efforts have included aspects of interoperability, database management and security protocols, trading mechanisms in the supply chain have...

The social influence factor: Impact of online product review characteristics on consumer purchasing decisions

Consumers no longer base their purchasing decisions only on advertisements or professional advices but instead primarily rely on online consumer opinions in the form of reviews as future consumers search for reviews across various online consumer review platforms. The various review platforms differ in their function characteristics; hence reviews are displayed differently across platforms. No ...